Thursday 10 December 2009

2.2.How effective is the combination of your main product and ancillary texts?

2. With the overall package of the digipak we were trying to achieve a simple, basic theme which linked the video to the digipak and magazine advert well. We wanted to keep the same theme throughout ,so to do this we decided that we should have our performers artwork (which she was seen drawing in her art book in the video) as the background for the magazine advert, and for the background on the back cover of our digipak. The main theme of our music video was the effect of having everything in black and white with just the girls coat standing out in red. As this was just the main theme of our video we felt that it should be quite a large part, or a main visual focus of our magazine advert, and our digipak. So for this we went out and took photographs of our performer then changed them into black and white, then highlighted the red coat to stand out .After viewing the final digipak product we realised that by trying to keep it all the same throughout, it resulted in others viewing it as simple, and the group being represented by a small basic record label.

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