3.What have you learnt from your audience feedback?

3. From audience feedback I have learnt that negative feedback can also necessarily mean constructive criticism, after the class watched our rough-cut video we were told that the lighting was too dark and it was hard to see what the girl was singing. As a result of this, we changed the lighting settings. We were also told that a girl walking around a town was not entertaining for the audience, so we decided to film the girl in an art gallery doing some drawings. Which implies that she’s not a stereotypical student, and this is her hobby outside work/education.The feedback from our final video was that the girl in the art gallery worked well, and the black and white effect with one colour also worked well in creating an effective music video. The feedback we were given on the digipak and magazine advert is that it makes the band seem like it is represented by a small company not a major company, we were also told that is links well to the video. We were told that our blog has got everything covered, it is visually interesting and it contains plenty of videos and links. We were told that to improve on the blog all we have to do is to keep going on it and adding to it. Overall it is a successful blog. We were told that the performance in the video by the girl was successful, the black and white effect with one colour was effective as it created a good effect, as the contrast works well. We were told that improve on the video there should be more lip-synching, it should be lighter towards the end of the video, there should have been more people there when filming, also having more characters holding pieces of paper with the lyrics written on would have been a good effect to use.
We were told that the digipak has a good design and it was a good effect that the black and white effect with one colour has been kept throughout the project. We have been told that we could improve our digipak by changing the back cover so it is more interesting, and we could have considered the editing of the photographs more. The positives of our magazine advert were that it links strongly with the digipak well, the use of the artwork went well, and the fonts and images were successful. However we were told that we could improve on this by having more effects on the images, the images should bled more with the rest of the advert and the photograph could have had more time spent on it.