Thursday, 10 December 2009
4.How did you use new media technologies in the construction and research, planning and evaluation stages?
4.We used YouTube to get ideas on our video, and for inspiration. We also used facebook to get feedback on our video, which we posted shortly after we had completed it.We also used final cut to edit our video, to put the clips together and add effects to the video. Photoshop was also used to create our magazine advert and digipak.
3.What have you learnt from your audience feedback?
3. From audience feedback I have learnt that negative feedback can also necessarily mean constructive criticism, after the class watched our rough-cut video we were told that the lighting was too dark and it was hard to see what the girl was singing. As a result of this, we changed the lighting settings. We were also told that a girl walking around a town was not entertaining for the audience, so we decided to film the girl in an art gallery doing some drawings. Which implies that she’s not a stereotypical student, and this is her hobby outside work/education.The feedback from our final video was that the girl in the art gallery worked well, and the black and white effect with one colour also worked well in creating an effective music video. The feedback we were given on the digipak and magazine advert is that it makes the band seem like it is represented by a small company not a major company, we were also told that is links well to the video. We were told that our blog has got everything covered, it is visually interesting and it contains plenty of videos and links. We were told that to improve on the blog all we have to do is to keep going on it and adding to it. Overall it is a successful blog. We were told that the performance in the video by the girl was successful, the black and white effect with one colour was effective as it created a good effect, as the contrast works well. We were told that improve on the video there should be more lip-synching, it should be lighter towards the end of the video, there should have been more people there when filming, also having more characters holding pieces of paper with the lyrics written on would have been a good effect to use.
We were told that the digipak has a good design and it was a good effect that the black and white effect with one colour has been kept throughout the project. We have been told that we could improve our digipak by changing the back cover so it is more interesting, and we could have considered the editing of the photographs more. The positives of our magazine advert were that it links strongly with the digipak well, the use of the artwork went well, and the fonts and images were successful. However we were told that we could improve on this by having more effects on the images, the images should bled more with the rest of the advert and the photograph could have had more time spent on it.
We were told that the digipak has a good design and it was a good effect that the black and white effect with one colour has been kept throughout the project. We have been told that we could improve our digipak by changing the back cover so it is more interesting, and we could have considered the editing of the photographs more. The positives of our magazine advert were that it links strongly with the digipak well, the use of the artwork went well, and the fonts and images were successful. However we were told that we could improve on this by having more effects on the images, the images should bled more with the rest of the advert and the photograph could have had more time spent on it.
2.2.How effective is the combination of your main product and ancillary texts?
2. With the overall package of the digipak we were trying to achieve a simple, basic theme which linked the video to the digipak and magazine advert well. We wanted to keep the same theme throughout ,so to do this we decided that we should have our performers artwork (which she was seen drawing in her art book in the video) as the background for the magazine advert, and for the background on the back cover of our digipak. The main theme of our music video was the effect of having everything in black and white with just the girls coat standing out in red. As this was just the main theme of our video we felt that it should be quite a large part, or a main visual focus of our magazine advert, and our digipak. So for this we went out and took photographs of our performer then changed them into black and white, then highlighted the red coat to stand out .After viewing the final digipak product we realised that by trying to keep it all the same throughout, it resulted in others viewing it as simple, and the group being represented by a small basic record label.
1.In what ways does your media product use, develop or challenge forms and conventions of real media products?
1.In the music video there are links between the lyrics and the video we produced, one of the links is that of the pieces of paper being thrown backwards, as well as the girl (Emily) singing the lyrics, for example `student`, `housewife` or `banker`. This same effect was used towards the end of the video whereby the boy in the video holds up cards saying `leader`, `hero`.
“ 2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting)” Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992).
The camera angles which were used in our video, that I felt effective were; the long shot when the girl is standing halfway up the grassy hill
singing and dancing, whilst the boy is standing at the top of the hill. There was also a shot where the performer of our music video walks up the street singing the song, then when she reaches the word `edge` she puts her hand over the camera revealing herself wearing a new outfit which is the red jacket, the main focus of the effects in our video.
The lighting in our video was very light and bright at the start of the video, and it gradually got darker as the video continued. After filming the footage we watched it back and realised that it was too dark, and we could hardly make out the words which our performer was singing, so using the effects such as contrast and brightness on final cut, we edited this so that we could see her, and what she was singing. I also feel that at the end of the video the lighting was used effectively, as the final scene is where the girl and boy meet at the hilltop, with the background looking like a sunset I feel that this was effective because it symbolises that it is the end of their `glorious day` and the end of the song.
The mise-en – scene in our video was used to create the effect of our black and white with one colour, which was used the red jacket for as the one colour. The black and white effect choice came from watching pinks video to `I don’t believe you` (2009), as this video was all in black and white, the song that went with it was quite sombre, and quite different to the song that we chose, we did feel that this effect in our video may work well, even though it is a relatively up beat song. Another music video which influenced our music video was that of Bob Dylan’s `Subterranean Homesick Blues` 1965, in this video it shows a man standing in one spot holding up a series of cards with the song lyrics written on, we thought that this was a very original idea for a music video, after watching this video we felt that it might work if our performer held up cards with the lyrics of the song written on and threw them behind her as she walked. As we felt that having lots of song words written on cards would be uneffective and look unprofessional, so we thought we would try out only having 4 cards with occupations written on for the female performer to throw, and 3 cards for the male performer to throw backwards and we feel that this worked well.The black and white with one colour effect idea partly came from the video to Black eyed peas `meet me halfway` 2009, as in part of this video there is a man with everything in something similar to just black and white with his red collar standing out, and we felt this looked effective. Our digipak design relates to the digipak design of oasis, we liked the 6-panel effect, so we decided to use this. Another thing we liked about this digipak was the colour design they used, which was a beige coloured theme, and how, throughout their digipak they kept the same consistency all along with the colours.
“ 2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting)” Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992).
The camera angles which were used in our video, that I felt effective were; the long shot when the girl is standing halfway up the grassy hill
singing and dancing, whilst the boy is standing at the top of the hill. There was also a shot where the performer of our music video walks up the street singing the song, then when she reaches the word `edge` she puts her hand over the camera revealing herself wearing a new outfit which is the red jacket, the main focus of the effects in our video.
The lighting in our video was very light and bright at the start of the video, and it gradually got darker as the video continued. After filming the footage we watched it back and realised that it was too dark, and we could hardly make out the words which our performer was singing, so using the effects such as contrast and brightness on final cut, we edited this so that we could see her, and what she was singing. I also feel that at the end of the video the lighting was used effectively, as the final scene is where the girl and boy meet at the hilltop, with the background looking like a sunset I feel that this was effective because it symbolises that it is the end of their `glorious day` and the end of the song.
The mise-en – scene in our video was used to create the effect of our black and white with one colour, which was used the red jacket for as the one colour. The black and white effect choice came from watching pinks video to `I don’t believe you` (2009), as this video was all in black and white, the song that went with it was quite sombre, and quite different to the song that we chose, we did feel that this effect in our video may work well, even though it is a relatively up beat song. Another music video which influenced our music video was that of Bob Dylan’s `Subterranean Homesick Blues` 1965, in this video it shows a man standing in one spot holding up a series of cards with the song lyrics written on, we thought that this was a very original idea for a music video, after watching this video we felt that it might work if our performer held up cards with the lyrics of the song written on and threw them behind her as she walked. As we felt that having lots of song words written on cards would be uneffective and look unprofessional, so we thought we would try out only having 4 cards with occupations written on for the female performer to throw, and 3 cards for the male performer to throw backwards and we feel that this worked well.The black and white with one colour effect idea partly came from the video to Black eyed peas `meet me halfway` 2009, as in part of this video there is a man with everything in something similar to just black and white with his red collar standing out, and we felt this looked effective. Our digipak design relates to the digipak design of oasis, we liked the 6-panel effect, so we decided to use this. Another thing we liked about this digipak was the colour design they used, which was a beige coloured theme, and how, throughout their digipak they kept the same consistency all along with the colours.
Wednesday, 2 December 2009
Plan for filming
We are going to be filming our documentary type footage tomorrow which is going to involve Natasha talking to the camera for approximately 2-3 minutes about our project.
We are hoping to be able to find somewhere quiet to do this so that we can try not to have too many noises etc. disrupting our footage.
Places that we were thinking of were
- A small office somewhere around college
- An empty classroom
- A quiet corridor
We will be filming during lesson time, by doing so we are hoping to avoid having too many people walking past wherever we decide to film.
Tuesday, 1 December 2009
Documentary
We have been told that we have to film a documentary type video for our music video project, which will explain the 4 evaluation questions which are;
- In what ways does your media product use, develop or challenge forms and conventions of real media products?
- How effective is the combination of your main product and ancilliary texts?
4. How did you use new media technologies in the construction and research, planning and evaluation stages?
We will not be filming these questions however! we will be writing the answers to the questions in the lesson , we will then be filming on thursday December 3rd.
We will be storyboarding how our documentary is going to be filmed, how the timeline is going to go.
